Simita-the brand originated from a thermal engineer in Germany at the end of the 19th century, the inventor-the surname of William Simita, the industrial family created many inventions during the second industrial revolution, especially in 1907 High-pressure thermal engine technology,


Let "Hot Steam Simita" be famous all over the world.

New species-redefine the cup and pot with intelligence

Lifestyle home-Schmidt to consumers

Designer original brand-Schmidt to the industry

Designer original brand-Schmidt to the industry

New species-redefine the cup and pot with intelligence

simita
event

SIMITA EVENTS

2020
2020

Simita joins hands with the smart big screen to live interactively log in to "Run Bar", "Happy Camp" and "Chinese Restaurant"

2020

2020
2020

Simita joins hands with the smart big screen to live interactively log in to "Run Bar", "Happy Camp" and "Chinese Restaurant"

2020

2019
2019

Signed a contract with a well-known European designer "Kris Bole", which will inject more international design elements into the Simita brand;

2019

2019
2019

Signed a contract with a well-known European designer "Kris Bole", which will inject more international design elements into the Simita brand;

2019

2018
2018

Signed a contract with a well-known European designer "Kris Bole", which will inject more international design elements into the Simita brand;

2018

2017
2017

The 316 products based on the "Royal Mingshi" series lead the industry trend;

2017

2015
2015

The "Simita" brand held a distributor conference in the 2.0 era. Nearly a hundred distributors across the country participated, and at the same time announced the spirit of the "2.0" era as "cost-effective product creation";

2015

2011
2011

The "Simita" brand was unveiled at the Shanghai Department Store Fair, and the new products launched stunning the department store industry;

2011

2010
2010

The "Simita" brand launch conference was launched at the Zhejiang manufacturing base, positioning the brand's core values of "precision, rigor, simplicity and elegance", "toughness, excellence, health and environmental protection";

2010

2009
2009

Xia Feijian, Chairman of Borden (Shanghai) Household Products Co., Ltd., officially decided to introduce the "Simita" brand into China;

2009

1907
1907

German engineer Wilhelm Schmidt invented the high-pressure thermal engine technology, making "Hot Steam Schmidt" famous all over the world;

1907

SImita
idea

BRAND CONCEPT

Vision: Create a high-end brand of fashionable household products;

Mission: Work hard for human health and delicate life;

Values: precision and rigor, simplicity and elegance, toughness and excellence, health and environmental protection;

Slogan: High-quality life, I have Schmidt!

contact us
Brand
core

SIMITA BRAND CORE

Precise and rigorous, simple and elegant, tough and outstanding, healthy and intelligent

Precise and rigorous

Inheriting the precise and rigorous manufacturing spirit of German craftsmanship and strict quality control, "Schmidt" only provides high-quality products.

Simple and elegant

Following the simplicity and elegance of German product modeling, highlighting the texture, we manufacture products that meet consumer needs.

Resilience and excellence

Perseverance is the spirit of the Germans, and also the spirit of "Schmidt", the tireless pursuit of excellence.

Health intelligence

It adopts 18/10 316 food grade stainless steel material, introduces high-tech health materials, and is responsible for the health and safety of consumers.